Penerapan The 4 Discliplines of Execution (4DX) Pada Consumer Funding Unit Bank X

This study aims to explain the implementation of four disciplines execution in consumer funding unit Bank X. The are discipline proposed by McChesney et al, 2012. is used companies help achieve company goals, namely increasing third-party funds. uses a qualitative research method with case approach. location this Triangulation obtain validity data. result that after consistent 2021, Unit X managed collect funds 725 billion from specified target 703 billion. For reason, it was found increase 103,13%. Thus, providing benefits such as previous year, reactivating offline scoreboard, and carrying out other innovations implementing execution.